Thoughtpapers

Human Touch and Predictive InteractionThe conventional marketing theory suggests that the primary aspect that drives the demand for any product and/or service is the ability of product and/or service in itself to create the needed demand...
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Mathematics Statistics and Sales ChatWith the coming of age of web as a mainstream sales and marketing channel, companies have invested substantial resources in enhancing their web presence. This includes large investments in web advertising....
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New Customer Acquisition StrategyThe conventional marketing theory suggests that the primary aspect that drives the demand for any product and/or service is the ability of product and/or service in itself to create the needed demand...
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Modeling Customer Attrition in Telco IndustryThe global telecom industry continues to traverse through significant change. Today, being driven by the demands from the customers, the Telco’s have been reshaping the communication model to serve them better...
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